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Any new product idea that survives an urge to continue shall definitely require a detailed Business Analysis activity to take place. Through the business analysis training one shall be able to determine the cost of the proposed new product and forecast the road map lying ahead. This way the elimination of improper ideas can also effectively analyzed and validated.

The methodology shall encompass ways to
•  Define or re-define the product
•  Identify the product potential and market needs
•  Establish the time frame
•  Estimate the market price
•  Identify key issue and the solution approach
•  Forecast your sales volume
•  Potentially identify the break-even point
•  Consider the marketing strategies
•  Identify the life of the product